TALENTUM PRESS RELEASE MARCH 3, 2010
TALENTUM PUBLICATIONS' READERSHIP STRONGLY ON THE RISE
According to a national media study, Talentum's publications Talouselämä, Arvopaperi and Tekniikka & Talous succeeded in increasing their readership significantly during 2009. Talouselämä's readership rose by 14.2 % to 193 000 readers, Arvopaperi's readership rose by 12.5 % to 90 000 readers and Tekniikka & Talous's readership rose 8% to 122 000 readers.
Readers seem to have reacted positively to last year's redesign of Talouselämä. There is clearly a demand for economic journalism which is thought through with one's own brain, says Talouselämä's editor-in-chief Pekka Seppänen regarding the magazine's success in 2009.
There is always a demand for quality publications. In today's fast and scattered information dissemination environment, even technically trained people and those otherwise interested in technology still thirst for reliable reading that also provides background and context information. This will be Tekniikka & Talous's strength in the future as well, says T&T's managing editor Kari Peltonen.
The increase in our readership is a reward for our editorial staff. The growth is a sign that high quality investment journalism holds peoples interests, comments Eljas Repo, editor-in-chief of Arvopaperi.
Additional information:
Markus Gotthardt, Sales and Marketing Director,
Media Sales, tel. +358 40 342 433 markus.gotthardt(at)talentum.fi
Pekka Seppänen, Editor-in-Chief Talouselämä, tel. +358 40 342 4482 pekka.seppanen@talentum.fi
Eljas Repo, Editor-in-Chief Arvopaperi, tel. +358 20 442 4461 eljas.repo(at)talentum.fi
Study source: Finnish Audit Bureau of Circulations (KMT) 2009
