Talentum’s vision is to be the professional’s first choice for insight and information. Talentum specialises in publishing for professionals. Its key products are magazines, books, online services, training and events. The company aims to help professionals succeed.
Talentum’s core business is publishing targeted at professionals in various sectors. The company’s strengths are its multichannel approach and strong, well-known brands, as well as accurately defined expert target groups and good knowledge of them.
The most important short-term goal of Talentum’s business operations is to improve profitability. In addition to other publishing operations, the main focus areas of growth are e-business and events. Talentum is purposefully developing business operations which are less dependent on economic conditions than advertising. The aim is to diversify the company’s income structure to boost the proportion of income derived from content, rather than circulation and advertising.
Talentum will focus more strongly on further developing its brands and making the most of them across various channels. In 2013 our focus is on improving profitability and developing new services and products.