Talentum’s vision is to be the professional’s first choice for insight and information.
Talentum wants to be an international producer and aggregator of professional
information, whilst growing quickly and operating in a profitable way.
Talentum will achieve the leading position in all of our selected target
groups by getting to know our customers as well as possible. Talentum is the
most popular media partner among marketing professionals.
Strategic priorities
Talentum focuses on its core skills, i.e. publishing directed towards professionals in different disciplines. The essential parts of this include books, magazines, trainings, events and electronic information services.
Talentum’s focus is on the customer and the content they require. The company’s competitive advantage is its ability to precisely identify expert target groups and the unique selection of services targeted at them. Talentum invests in growth outside Finland. Significant potential is seen in the Nordic Countries. In addition, Talentum is looking for ways to expand into other market areas that are nearby.
E-business and information services are the priority areas for growth, in addition to other publishing activities.
